MAKING CHRISTIANITY ATTRACTIVE
The value of appeal is recognized by all business firms. When businesses advertise a woman’s dress on TV, they do not use unattractive women with flawed features or blemished bodies. They know that such would not appeal to women. Alcohol manufacturers also demonstrate this knowledge of appeal in their commercials. They do not attempt to allure potential partakers by showing a drunk man wallowing in a ditch or the misery of a dysfunctional alcoholic whose life has been ruined by his addiction. No. Instead, they appeal to you by way of…