There’s a pretty easy way to determine what a person really cares about in life. Just answer the question, “What is he willing to look foolish for?”
Strong devotion to a cause can make people do things that otherwise would embarrass them. How else to explain people at a football game with painted faces or giant hats shaped like a wedge of cheese? They really want to support their team, and they don’t mind looking a bit ridiculous to do so.
For several years, my wife and I worked with…