Those who comprise our society seem to be consumed with self. The "me" generation we heard so much of has aged to become the most influential segment of society. So many of the products and services which are popular today are those which are aimed at improving the individual. The "self-help" books and seminars intended to improve self-image have been embraced by nearly everyone. "Infomercials" abound on television for all sorts of fitness gadgets so individuals can not only stay healthy but also develop that physique which allows one to be…